I often get asked what is the best advice I could give to bloggers and I have just one very simple answer.
In an overcrowded bloggersphere (I think that’s a word?) there is only one way to guarantee you stand out and that’s by being you. You are the unique aspect to your site. You are the personality and the voice that people (like you) will relate to. People connect with people.
There is piles of information already on the internet, so what makes what you have to say any different? The fact that you are saying it.
You are the one thing that will keep your site consistent. (It’s very hard to keep coming up with content if you’re not being the real you.) Be truthful, stay honest.
Understand what you have to offer your readers. What will they come to you for? Is it advice on something they may share in common with you? Or is it simply entertainment? A distraction? Inspiration? Any or all are fine as long as you understand your value, and keep providing it.
Think of the blogs that you enjoy reading. Why do you keep going back? I enjoy reading about people’s personal journeys, that’s how I ended up sharing mine.
How to build a site, as well as how to market it, can all be taught. All the info you need is already online. You can’t learn how to have a personality though. That one’s down to you.
If you have a voice and know how to use it, I believe there is an audience for everyone. Go forth and build that blog; the readers will come.
If, however, you would like some advice on building a blog and its traffic, you can book some 1-on-1 consulting with an experienced blogger. (I’m talking about me!) Get in touch by emailing contact(at)jaynegorman.com.